Effective advertising strategy using StumbleUpon
Written by admin on Monday, July 2nd, 2007 in Adsense Clone.
This strategy works only on sites that have good content, something that people will love (usually people love free stuff). It will also work on specific pages of your blog or site, that specific page, of course, should be something spectacular. Maybe you have a highly popular blog post, if that is the case, you can promote that page. I hope, I have stressed enough that good content is the key here. If your site has bad content, then you can forget this strategy. You will just waste your money. (Because every one will “thumbs down” your site).Multiplier Effect on StumbleUpon
Why this is an effective way of advertising? Because StumbleUpon has the multiplier effect that other advertising media do not.
It works this way, when your site is shown to the StumbleUpon user, he or she can give “Thumbs Up” or “Thumbs Down”. When your site gets “Thumbs Up”, it will be automatically recommended to other users. So the more “Thumbs Up” it gets, the more popular it will get. And a lot more people will see your site (for free).
The Cost and Return On Investment
The cost of displaying your site to one StumbleUpon user is 0.05 cents, so if the user likes it, he or she will give you “Thumbs Up”. That means you don’t have to pay for the second display. Because the second time, it’s being shown, because StumbleUpon user has recommended it. So, do you get the idea? The more people “Thumbs Up” your site, the more free advertising you will get. That means, if your site is really interesting, you might only have to advertise, for the first few days only. And the rest of the advertising will be done by StumbleUpon users. (Please note that, one “Thumbs Up” is not equal to one “free display”. This (1:1 ratio) was used for example purposes only. I am not sure of the exact ratio for it.)
Campaign Creation
You can create the campaign in almost any category. Payment is done through PayPal or Credit Card. All campaigns should be approved by the StumbleUpon staff first, before they go live.

You can set daily budget to your campaigns, you can also pause/resume your campaign anytime you want. As I said, this works best for interesting, useful, cool, great…etc sites. Bad sites will just get “Thumbs Down”ed and eventually disapproved by the StumbleUpon staff.
Demo: How StumbeUpon works - screencast here.
Advertiser Section: http://www.stumbleupon.com/ads/
Tanks to adesblog.com